Saturday, 4 August 2012

London 2012 Olympics

It seems only right that as my first post is during the London 2012 Olympics that I should relate it to the 'greatest sporting event of the modern day'. However I can't help noticing that this time round, all the athletes are sporting (no pun intended) designer gear. The Italians in classy monochrome by Giorgio Armani;
the Americans in traditional red, white and blue by Ralph Lauren;U.S. Olympic Team Uniforms, Ralph Lauren
and Team GB in patriotic union flag printed kit, by Stella McCartney:Team GB and Stella Mccartney

Giorgio Armani went against the tradition of using the colours in his flag and instead went for sophisticated white and midnight blue with the occasional splash of red to brighten it up a bit. I really like the simplicity of the design but I think that a red, white and green kit would have made it a bit easier for the Italians to cheer on their team.

Ralph Lauren however stuck with the tradition and designed a simple kit using the colours of the American flag, producing a traditional Ralph Lauren look. The American kit looks so typically American high school, yet with a grown up twist.

Stella went all out and used the flag in her designs, different shades of blue made up the union flag with red hems and accessories such as shoes, socks and sweatbands. This really made sure that every Brit watching the Olympics knew who to cheer for!

Overall I think that Stella's kit wins by far. The blue kits look sophisticated yet really embody the proud British spirit by using the union flag. I also love that the kits are available to buy from Sports Direct (http://www.sportsdirect.com/world-sporting-event ) for just a small price compared to normal Stella!

As for getting in the Olympic Spirit I've seen some pieces that I absolutely love on the high street (no prizes for guessing which team I'm supporting!) :

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